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Sex and the Single Beer Can: Probing the Media and American Culture

By Walter M. Brasch

"Walt Brasch is both refreshingly irreverent and irreverently fresh. ... This is a book about the media, politics, government, war, political incorrectness, religion, the injustice system, the health industry and other corporations, Miss America and, yes, sex and beer. ... Most of all, Sex and the Single Beer Can is a plea for a better media and a better place in which to live. ... [and is] suitable for a variety of journalism/mass communication classes ... [including] ethics, media management, media economics, media and society, media criticism. ..." —Ralph Izard, former associate dean, Manship School of Journalism, Louisiana State University, and former director, School of Journalism, The Ohio University

"Outrageous and irreverent, but always on target, and better than most of what passes as commentary in the daily press." —Donald Bird, chair, Department of Journalism, Long Island University

"In Dave Barryesque fashion, Brasch weaves sights, sounds, feelings, and attitudes into clever, playful, entertaining essays. Brasch provides an excellent guide for students trying to learn the art of writing. For a teacher, this collection offers models of tone, dialogue, description, narrative voice, and point of view." —Beverly Pitts, provost and professor of journalism, Ball State University

"Insightful, readable and tightly written." —R. Thomas Berner, professor emeritus of journalism and American studies and former chair, journalism, Pennsylvania State University

"A pleasant respite from the overly academic dissections of media events that allows the reader to learn through laughter. A great book of readings for students who are trying to learn how to tell it like it is." —Pat Heilman, professor and former chair, Department of Journalism, Indiana University of Pennsylvania

Walter M. Brasch (Ph.D. Ohio University) is an award-winning syndicated columnist, author of 15 books, and professor of journalism and mass communications at Bloomsburg University. He is a former newspaper reporter and editor and multimedia writer-producer.

440 pages / paperback / 6 x 9 format / Summer 2006 / $39.95 / includes CIP Data / ISBN: 0-922993-63-7

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